Marquee Title Design
Release Date: 2021
Los Angeles, CA
Public school 3D marquee animation design and branding. Procedural texture used with an increased focus upon Physical Based Rendering techniques.
Cinema 4D Animation
Wireframe of the marquee symbol was first analyzed to understand the subdivision modifier effect throughout the scene.
A simple red material was added to the Wireframe analysis to get a better sense of the depth from this perspective.
Additional simple materials were added to the various geometry within the scene. High contrasting colors were added to the mats.
A simple red material was added to the Wireframe analysis to get a better sense of the depth from this perspective. Additional a high reflective material was also formatted for a high glossy sheen.
Finally, hard-shadow spotlights were animated with a arc line geometry to create the dynamic movement of the shadows as the camera moved in relation to the arcing light.