Marquee Title Design

Rocker Science

Cinema 4D

Release Date: 2021

Los Angeles, CA

Public school 3D marquee animation design and branding. Procedural texture used with an increased focus upon Physical Based Rendering techniques. 

Cinema 4D Animation

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Wireframe of the marquee symbol was first analyzed to understand the subdivision modifier effect throughout the scene. 

A simple red material was added to the Wireframe analysis to get a better sense of the depth from this perspective. 

Additional simple materials were added to the various geometry within the scene. High contrasting colors were added to the mats.

A simple red material was added to the Wireframe analysis to get a better sense of the depth from this perspective. Additional a high reflective material was also formatted for a high glossy sheen. 

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Finally, hard-shadow spotlights were animated with a arc line geometry to create the dynamic movement of the shadows as the camera moved in relation to the arcing light.  

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Up-Close Renders

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